Indigo Paints Limited is a renowned Indian company that specializes in the manufacturing and marketing of decorative paints. The company was established in 2000 and has since become one of the fastest-growing paint companies in India.

Indigo Paints offers a wide range of products including interior and exterior wall paints, enamels, wood coatings, metal finishes, and ancillary products such as primers and putties. The company's product line caters to both residential and commercial customers with an emphasis on providing high-quality, durable, and eco-friendly solutions.

An aspect that sets Indigo Paints apart from its competitors is its focus on innovation. The company leverages cutting-edge technology to develop unique formulations for their paints, resulting in superior performance characteristics such as durability, weather resistance, anti-fungal properties, and color retention.

The brand also takes pride in its strong research & development capabilities which have led to several innovative offerings like 'Aqua Fresh' – an odorless water-based paint suitable for interiors; 'Duo Finish' – a textured finish emulsion with dual shades; 'Floor Coat Emulsion' - designed specifically for floor surfaces; among others.

One of the key factors contributing to Indigo Paints’ success is its customer-centric approach. The company places significant emphasis on understanding consumer needs and preferences while offering personalized services through its extensive distribution network across India. This strategy has helped them build long-term relationships with clients while expanding their market presence significantly.

In terms of partnerships or collaborations, Indigo Paints has tied up with leading global chemical manufacturers to ensure access to top-notch raw materials for their products. Additionally they actively engage architects & designers for continuous feedback regarding new trends/needs ensuring updated product portfolio