Prataap Snacks Limited is an Indian snack food company that was founded in 2009 and is headquartered in Indore, Madhya Pradesh. The company specializes in the manufacturing and marketing of a wide range of snack products including extruded snacks, chips, namkeen (traditional Indian savory snacks), popcorn, and sweets.

Their flagship brand "Yellow Diamond" offers a variety of popular snacks such as potato chips, rings, puffs, pellets, and traditional Namkeens. Prataap Snacks has also introduced healthier snacking options under the brand name 'Rich Feast' which includes roasted diet snacks with low-fat content.

One factor that sets Prataap Snacks apart from its competitors is their focus on innovative flavors and product offerings to cater to diverse consumer preferences. Additionally, they have implemented advanced technology for efficient production processes which allows them to maintain high-quality standards across their product line.

The company's commitment to delivering quality products has helped it gain a strong foothold in the highly competitive snack food industry. Their emphasis on utilizing locally sourced ingredients further adds to their appeal among consumers who prioritize sustainability and ethical sourcing practices.

In terms of partnerships and collaborations, Prataap Snacks has teamed up with global companies like PepsiCo India for distribution purposes. This strategic alliance has enabled them to leverage extensive distribution networks thereby expanding their market reach significantly.