Aavas Financiers Limited is a leading housing finance company in India that primarily serves the affordable segment. The company offers home loans to low and middle-income self-employed individuals who have limited access to formal banking credit.

With over 35 years of experience, Aavas Financiers has developed an extensive understanding of the under-served customer segments in semi-urban and rural areas. This insight enables them to provide tailored financial solutions to meet the specific needs of their customers.

The company's products include home loans, construction loans, and extension improvement loans for purchasing or constructing homes. They also offer mortgage loan against property (LAP) for business expansion purposes. Aavas focuses on providing quick turnaround times, simple documentation processes, and personalized doorstep services.

An innovative aspect of Aavas Financiers is its use of technology-driven processes to streamline operations while maintaining a strong emphasis on customer service. Through digital initiatives, they aim to enhance accessibility and convenience for their customers while ensuring operational efficiency.

A key factor that sets Aavas apart from its competitors is its deep market penetration in underserved regions combined with a robust risk management framework. This allows them to effectively cater to the unique needs of this target demographic while managing associated risks prudently.

In terms of collaboration, Aavas Financiers has partnered with various stakeholders including government agencies and microfinance institutions as part of its commitment towards promoting affordable housing finance options across different regions in India.