CEAT Limited is a leading tire manufacturer based in India, with a global presence across 130 countries. The company has been in operation for over six decades and has established itself as one of the most trusted tire brands in the world. CEAT produces a wide range of tires for various vehicles including two-wheelers, cars, commercial vehicles, farm equipment, and specialty vehicles.

One of the key factors that sets CEAT apart from its competitors is its relentless focus on innovation and technology. The company has invested heavily in research and development to create cutting-edge tire designs that offer superior performance, durability, and safety. This commitment to innovation has led to the development of several proprietary technologies such as FuelSmart - which aims at reducing fuel consumption by optimizing rolling resistance.

CEAT's product portfolio includes high-performance radial tires for motorcycles, all-terrain tires for SUVs and trucks, winter tires with advanced gripping capabilities, and specialized agricultural tires designed for different farming applications. In addition to manufacturing traditional pneumatic rubber tires (bias & radial), they also produce airless solid resilient tyres under their "SECURA" brand name.

The company's strong emphasis on quality control and adherence to international standards have earned it numerous certifications such as ISO/TS 16949:2002 Quality Management System standard certification by TUV Nord - Germany; ISO 14001 Environment Management Systems Standard Certification; OHSAS18001 Occupational Health & Safety Assessment Series Standards Certificate amongst others

In recent years CEAT has made significant strides towards sustainability through initiatives like eco-friendly production processes aimed at minimizing environmental impact throughout their value chain.

In terms of collaborations and partnerships, CEAT has joined hands with some major automobile manufacturers globally to supply original fitment tyres enhancing its footprint further into OEM market segment