Dabur India Limited is one of the leading FMCG (Fast Moving Consumer Goods) companies in India. The company was founded in 1884 by Dr. S.K Burman and has since become a household name, known for its wide range of natural and Ayurvedic products.

The company's product portfolio includes health supplements, digestives, over-the-counter medicines, personal care, home care, and foods. Dabur's popular brands include Dabur Chyawanprash, Vatika hair oil, Real fruit juices, Fem bleach, Odomos mosquito repellent, and Red toothpaste.

Dabur has made significant investments in research and development to leverage traditional knowledge systems like Ayurveda with modern science and technology. This approach has enabled them to create innovative products that cater to the evolving needs of consumers.

One factor that sets Dabur apart from its competitors is its commitment to using natural ingredients derived from plants and herbs while ensuring minimal processing. This emphasis on natural solutions resonates well with today's health-conscious consumer demographic.

The company also focuses on sustainable practices across its operations - be it sourcing raw materials ethically or minimizing their environmental impact through responsible manufacturing processes. In terms of collaborations and partnerships, - In 2019 Dabur collaborated with Amazon to launch an online ayurveda marketplace offering a wide range of ayurvedic products. - They have also partnered with various e-commerce platforms like Flipkart for expanding their digital presence. Dabur continues to expand globally; currently exporting its products to countries across the globe including the US, UK & Russia among others. Overall,Dabar stands out due to: 1. Its extensive range of natural/AYUSH based offerings 2.Commitment towards sustainability 3.Expansion into global markets These factors contribute significantly towards making Dabur India Limited stand out amidst stiff competition within the FMCG industry both domestically as well as internationally.