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Flair Writing Industries Limited (FLAIR)
What FLAIR does

Flair Writing Industries Limited

What company does?Manufactures and markets writing instruments, art materials, and office supplies.
Established1976
Entity typePrivate
HeadquartersIndia
SegmentB2B,B2C
Flair Writing Industries Limited is a share market listed company in the Business Equipment & Supplies industry . It got listed on NSE on 01-DEC-2023 under the trading symbol FLAIR. The company operates in Stationery , Writing Instruments and Office Supplies categories.

Company overview

Flair Writing Industries Limited is a leading manufacturer and exporter of writing instruments based in India. The company was established in 1976 with the vision of creating high-quality writing instruments that cater to diverse consumer needs. Flair has since become synonymous with innovation, reliability, and affordability in the global stationery market.

Flair offers an extensive range of products including ballpoint pens, gel pens, markers, highlighters, mechanical pencils, and other writing accessories. Their product line also includes specialized items such as erasable ink pens and smooth-writing rollerball pens.

The company's commitment to innovation is evident through its investment in advanced technologies for manufacturing processes. One notable example is their use of precision engineering to ensure consistent ink flow and ergonomic designs for enhanced comfort during prolonged use.

What sets Flair apart from its competitors is its relentless focus on quality control at every stage of production. The brand has gained a reputation for producing durable writing instruments that offer a seamless writing experience.

In addition to serving individual consumers worldwide, Flair Writing Industries Limited has successfully forged partnerships with major retail chains and distributors across various countries. This strategic collaboration has enabled them to expand their reach and make their products more accessible to a wider audience. Overall, Flair's dedication to excellence, coupled with its ability to adapt to evolving market trends while maintaining competitive pricing, positions it as a prominent player in the global stationery industry.
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