ICICI Securities Limited is a leading technology-based securities firm in India, offering a wide range of financial services including investment banking, institutional broking, retail broking, private wealth management, and financial product distribution. The company operates through multiple channels such as digital platforms, branches, call centers and also has international offices in Singapore and New York.

The company's flagship online trading platform 'ICICIdirect' provides customers with the convenience to invest and trade in equities, derivatives, currencies, commodities, mutual funds, IPOs (Initial Public Offerings), ETFs (Exchange-Traded Funds) and bonds among others. It offers seamless access for both individual investors as well as institutions to the capital markets.

One of the key aspects that makes ICICI Securities stand out from its competitors is its innovative use of technology. The company has embraced advanced technological solutions to provide efficient and user-friendly services to its clients. With robust risk management systems and cutting-edge infrastructure in place; it ensures secure transactions along with real-time market information enabling quick decision making for traders.

In addition to this focus on technology-driven solutions for their clients’ needs; ICICI Securities has been continuously enhancing customer experience by providing personalized advisory services leveraging data analytics techniques.

Furthermore; ICICI Securities has collaborated with numerous global financial institutions which have enabled them to offer an extensive suite of products tailored specifically for different customer segments across various geographies