Nazara Technologies Limited
Company overview
Nazara Technologies Limited is a leading mobile gaming and sports media company headquartered in Mumbai, India. The company has operations in 61 countries across emerging markets including India, Africa, Southeast Asia, the Middle East, and Latin America.
Founded in 2000 by Nitish Mittersain, Nazara focuses on developing a comprehensive range of diversified gaming products across various genres such as cricket, carrom, simulation games, eSports and more. The company also offers interactive services that cater to over billions of consumers globally.
Nazara's portfolio includes some popular titles like World Cricket Championship (WCC), Chhota Bheem Race - Game for Kids; Motu Patlu Game; Epic Cricket – Best Cricket Simulator 3D Game; among others. In addition to its diverse game offerings catering to different age groups and interests,
the company also owns one of the most-watched kids' digital platforms “Hopster”, which features educational content for children through entertainment-driven gamification techniques.
Apart from gaming products,<\Nazara Technology’s subsidiary Sportskeeda is an all-sports platform focused on providing sports news coverage along with live scores fixtures etc., offering personalized content feed based on user preferences.
The innovative technology used by Nazara Technologies includes AI-based data analytics solutions which help them understand consumer behavior patterns better. By incorporating advanced technologies into their product development process,
Nazra ensures that they are able to offer engaging and immersive experiences to their users while constantly innovating around new trends within the industry
.This commitment to innovation coupled with strategic partnerships has helped Nazara stand out amongst competitors. It has entered into partnerships with global entities such as Electronic Arts Inc., JetSynthesys Pvt Ltd., Cartoon Network Enterprises (CNE), Royal Challengers Bangalore (RCB) among others, as well as investing in promising startups like Nodwin Gaming which further strengthens its position as a key player within the international gaming ecosystem.<\P>.