Relaxo Footwears Limited
Company overview
Relaxo Footwears Limited is one of the leading and most trusted footwear companies in India. Established in 1976, the company has built a strong reputation for delivering high-quality products at affordable prices. Relaxo offers a wide range of footwear including casual shoes, sandals, slippers, and sports shoes for men, women, and children.
The company's commitment to innovation and technology has allowed it to stay ahead in the market. Relaxo leverages advanced manufacturing processes and materials to ensure durability, comfort, and style in its products. Its focus on incorporating innovative features such as cushioned soles, breathable fabrics, and ergonomic designs sets it apart from competitors.
One of the key factors that make Relaxo stand out is its extensive distribution network. The company has a widespread presence across India with over 261 exclusive brand outlets (EBOs) along with more than 50 sales offices ensuring easy accessibility to customers nationwide.
In addition to its strong domestic presence, Relaxo Footwears Limited has also expanded internationally by exporting its products to various countries across Asia Pacific, Middle East Africa & CIS regions thereby establishing itself as a globally recognized brand.
Collaboration wise - In recent years they have collaborated with several celebrities like Salman Khan which further helped them reach wider audience base through effective marketing strategies