Rupa & Company Limited is a well-established Indian company that has been in the business of manufacturing and marketing hosiery and innerwear for over five decades. The company was founded in 1968 and has since then grown to become one of the leading players in the Indian apparel industry.

Their product range includes a wide variety of undergarments, loungewear, thermal wear, socks, and casual wear for men, women, and kids. Rupa's products are known for their high quality, comfort, durability, and affordability.

One factor that sets Rupa apart from its competitors is its commitment to innovation and technology. The company constantly invests in research and development to incorporate advanced technologies into its production processes. This focus on innovation allows them to offer superior products that meet international standards at competitive prices.

Rupa & Company Limited also stands out due to its strong distribution network which enables it to reach customers across India as well as internationally. With numerous distributors and retailers carrying their products, Rupa has successfully built a widespread presence both online and offline.

In terms of collaborations or partnerships, Rupa has engaged with various global brands such as FC Barcelona (for exclusive merchandise rights) showcasing their ability to partner with renowned entities enhancing brand value further.