TCNS Clothing Co. Limited is a leading women's branded apparel company in India, with a strong presence across the country and abroad. Established in 2002, TCNS operates under three primary brands: W, Aurelia, and Wishful.

The company specializes in designing, manufacturing, branding, marketing, and retailing of its products through exclusive brand outlets (EBOs), multi-brand outlets (MBOs), departmental stores as well as online platforms. The product range includes ethnic wear such as kurtas, suit sets, palazzos as well as contemporary fusion wear catering to various occasions.

In terms of technology adoption, TCNS has embraced digitalization by investing in an omnichannel approach to enhance customer experience. They have integrated their offline and online sales channels to provide seamless shopping experiences for consumers.

One factor that sets TCNS apart from its competitors is its focus on providing trendy yet affordable fashion options for Indian women. With a deep understanding of local tastes coupled with international design aesthetics; they offer high-quality products at competitive prices which resonate well with their target audience.

Collaboration-wise, the company has partnered with numerous e-commerce platforms like Myntra and Amazon Fashion to expand its reach and cater to tech-savvy customers who prefer online shopping.