Ugro Capital Limited is a non-deposit taking systemically important non-banking financial company (NBFC-ND-SI). The company primarily focuses on lending to micro, small and medium enterprises (MSMEs) in India. Established in 1993, Ugro Capital has carved a niche for itself by offering custom-tailored financial solutions to meet the diverse needs of MSMEs across various industry sectors.

Ugro Capital provides comprehensive financial products and services including term loans, working capital facilities, bill discounting, machinery loan financing, and business expansion loans. These offerings are designed to address the unique funding requirements of MSMEs which often struggle with limited access to credit from traditional banking institutions.

The company distinguishes itself through its use of technology-driven processes that enable quick turnaround times for loan disbursements while maintaining high standards of risk management. Through innovative underwriting models leveraging data analytics and digital platforms, Ugro Capital aims to provide efficient and reliable credit assessment mechanisms tailored specifically for the MSME segment. In addition to its focus on technological innovation, Ugro Capital's dedicated team possesses deep domain expertise in understanding the intricacies of different industries within the MSME sector. This allows them to offer personalized financial solutions that align with specific business requirements.

One key factor setting Ugro Capital apart from its competitors is its strong emphasis on building long-term relationships with customers by providing end-to-end support beyond just financing. The company also offers advisory services aimed at enhancing operational efficiencies and overall business growth for their clients.

Ugro Capital has established collaborations with various stakeholders such as banks, fintech companies, industry associations and government bodies to further strengthen its market presence and expand outreach. These partnerships have enabled the company to leverage complementary strengths while extending enhanced benefits to their customer base.