Zomato Limited is an Indian multinational restaurant aggregator and food delivery company founded in 2008. Initially, it began as a restaurant search and discovery service platform, providing detailed information about restaurants including menus, user reviews, and ratings. Over time, Zomato has expanded its services to include food delivery from partner restaurants. The company's primary focus is on connecting users with local restaurants by offering them the convenience of ordering food for delivery or takeout through their website or mobile app. Zomato also provides advertising and promotional services to restaurants to help them reach a wider audience. One of the key factors that make Zomato stand out from its competitors is its extensive global presence. The company operates in more than 10,000 cities across 24 countries worldwide, making it one of the largest online food delivery platforms globally. In terms of technology innovation, Zomato has continuously invested in enhancing its platform to improve user experience and streamline the order fulfillment process. This includes features such as real-time order tracking, personalized recommendations based on user preferences, and secure payment options. Furthermore, Zomato has engaged in strategic partnerships and collaborations with various stakeholders within the food industry to strengthen its market position. These partnerships have enabled the company to offer a diverse range of culinary choices while expanding its customer base. Overall, Zomato's commitment to technological advancement coupled with its widespread international presence sets it apart as a leader in the competitive online food delivery market.